tag:blogger.com,1999:blog-83767212033205502482024-03-13T21:43:27.184-07:00מעגל - נחמה פישרעיצוב | מיתוג | פרסוםAnonymoushttp://www.blogger.com/profile/11614131981694039363noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-8376721203320550248.post-63640834467853113912019-02-18T05:10:00.005-08:002019-02-18T05:10:59.295-08:00מוזמנים לבקר באתר החדש :)<div dir="rtl" style="text-align: right;" trbidi="on">
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<b><span style="color: #38761d;">שלום וברכה,</span></b><b><span style="color: #38761d;">מוזמנים לבקר באתר החדש שלנו</span></b><b><span style="color: #38761d;"><br /></span></b><b><span style="color: #38761d;">https://maagal1.co.il/</span></b></h2>
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Anonymoushttp://www.blogger.com/profile/11614131981694039363noreply@blogger.com0tag:blogger.com,1999:blog-8376721203320550248.post-65322130092718022012018-09-02T13:17:00.000-07:002018-09-02T13:20:50.751-07:00מרכז רבבה ממשיך להשפיע >>><div dir="rtl" style="text-align: right;" trbidi="on">
מרכז רבבה, פותח קורס לדולות בשיטת הקסמים של רבקי שיינקר, ללידה קלה יותר בס"ד.<br />
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Anonymoushttp://www.blogger.com/profile/11614131981694039363noreply@blogger.com0tag:blogger.com,1999:blog-8376721203320550248.post-29078779226143690842018-08-16T12:12:00.001-07:002018-08-16T23:38:07.908-07:00<div dir="rtl" style="text-align: right;" trbidi="on">
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<span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><br /></span>
<span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><b style="font-family: "Times New Roman";"><b><span lang="HE" style="color: #38761d; font-family: "arial" , sans-serif; font-size: large; line-height: 27.6px;">כיצד נתכנן אסטרטגיה עסקית יעילה</span></b></b></span><br />
<span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><br /></span>
<span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">לפעמים נראה לנו שהעסק שלנו הוא רק מתחיל<br />וחבל לנו להשקיע הרבה חשיבה
והרבה כסף בבניית העסק שלנו,<br />לפעמים אפילו נראה לנו שמי אמר שזה יצליח בכלל ואולי
זה רק משהו קטן מהצד<br />ועוד כל מיני כאלה התלבטויות, שהמניע העיקרי שלהן הוא הפחד
מהכישלון.<o:p></o:p></span></div>
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<b><span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><br /></span></b>
<b><span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><u>עסק חייב אסטרטגיה שיווקית כבר בהתחלה</u></span></b><span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">, זה
יחסוך לך בהמשך המון,<br />אולי אפילו מאות שעות.<o:p></o:p></span></div>
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<span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">רוצים דוגמא? בבקשה: שני למדה תפירה ברמה גבוהה,<br />אחרי שצברה נסיון
והתוצאות האירו לה פנים, החליטה שהיא רוצה להתפרנס מזה,<br />שני פנתה לכמה גרפיקאיות ששמעה עליהן, לגבי עיצוב לוגו.<br />היו כאלה שהציעו לה מיתוג (מיתוג, קרי: לוגו ועוד)</span><span style="font-family: "arial" , sans-serif;"> מבוסס
אסרטגיה</span><br />
<span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">והיו כאלה, בד"כ מתחילות יותר, שהציעו לה עיצוב בלבד,<br />כמובן שהפער
במחיר היה מאוד משמעותי, מכיון שהיא רק מתחילה<br />ופותחת את העסק, החליטה שהיא לא רוצה
להשקיע הרבה כרגע ופנתה לגרפיקאית מתחילה<br />שעיצבה לוגו יפה בהחלט ששימש אותה נאמנה
כמה שנים,<br />כעבור כמה שנים היא כבר הבינה את ההבדל והלוגו לא שירת את המטרה כנדרש,<br />רק
שאז זה כבר היה הרבה יותר מורכב להחליף מיתוג, כי כבר הכירו אותה במיתוג הישן.<o:p></o:p></span></div>
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<b><span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><br /></span></b>
<b><span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">הבהרה:</span></b><span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"> מיתוג הוא רק נקודה בתוך התמהיל של התקשורת השיווקית.<o:p></o:p></span></div>
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<b><span lang="HE" style="color: #38761d; font-family: "arial" , sans-serif; font-size: large; line-height: 115%;">אז במילים פשוטות, מה
היא אסטרטגיה?<o:p></o:p></span></b><br />
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<span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">בכדי ליצור מותג עם עצמה,<br />אנחנו צריכים <b><u>ללמוד לעומק</u></b> את
הסיפור שעומד מאחורי ולהבין את הרקע היטב,<br />מה השירות / המוצר אותו הוא מספק ואיזו
תועלת תצמח ללקוח שלו,<br />ממש לפרטי פרטים, עד לרזולוציות הכי נמוכות.<o:p></o:p></span></div>
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<b><u><span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><br /></span></u></b>
<b><u><span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">אפיון<o:p></o:p></span></u></b></div>
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<span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">מיהו קהל היעד שלנו, האם הוא עסקי או פרטי, שכבת גילאים, מצב סוציו
אקונומי וכו'...<o:p></o:p></span></div>
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<span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">נוכל לבחון את זה הכי טוב אם נבחר לנו דמות אחת ונתאים לה בדיוק את
המותג שהיא אוהבת<o:p></o:p></span></div>
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<span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">בצורה הזו האסטרטגיה תהיה הרבה יותר אפקטיבית ומכוונת במדויק לקהל
היעד שלנו.<o:p></o:p></span></div>
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<b><u><span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><br /></span></u></b>
<b><u><span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">ניתוח עסקים מתחרים<o:p></o:p></span></u></b></div>
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<span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">דווקא להיכנס לתחום תחרותי זה הרבה יותר קל!<o:p></o:p></span></div>
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<span style="font-family: "arial" , sans-serif;">גילינו את הצד היפה של זה, בלי לפגוע במתחרים חלילה, פשוט הבידול כבר
ברור יותר,<br />ואפשר להתמקד ולבחור לעשות את מה שהמתחרים לא עושים.</span><span style="font-family: "arial" , sans-serif;">נפענח כיצד הם ממותגים ואיך הם מפרסמים ומשם בטוח שנהיה יותר חכמים בס"ד.</span><br />
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<span lang="HE" style="color: #38761d; font-family: "arial" , "sans-serif"; font-size: large;"><b>עסק שצועד בעקבות אסטרטגיה ברורה, הוא עסק שצומח בס"ד.<o:p></o:p></b></span></div>
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<b><span lang="HE" style="color: #38761d; font-family: "arial" , "sans-serif"; font-size: large; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"></span></b><br />
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<span lang="HE" style="font-family: "arial" , "sans-serif"; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: "arial" , sans-serif;"><br /></span></span>
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Anonymoushttp://www.blogger.com/profile/11614131981694039363noreply@blogger.com0tag:blogger.com,1999:blog-8376721203320550248.post-17439319688903029262018-07-16T01:08:00.003-07:002018-07-16T02:27:26.102-07:00עיצוב פרסומת על סדנת שוקולד חווייתית<div dir="rtl" style="text-align: right;" trbidi="on">
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Anonymoushttp://www.blogger.com/profile/11614131981694039363noreply@blogger.com0tag:blogger.com,1999:blog-8376721203320550248.post-25304816173726047682018-07-05T02:07:00.000-07:002018-07-16T02:27:54.948-07:00המכירה של משפחת קופשיץ<div dir="rtl" style="text-align: right;" trbidi="on">
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פרסום למכירה הביתית של משפחת קופשיץ, שרצו להקפיץ את המכירות בערב החג, פנו אלי לעיצוב הפרסום</div>
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ובס"ד היו מאוד מרוצים מהתוצאות :)</div>
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Anonymoushttp://www.blogger.com/profile/11614131981694039363noreply@blogger.com0tag:blogger.com,1999:blog-8376721203320550248.post-70622762199210880312018-05-13T14:24:00.000-07:002018-07-16T02:18:51.888-07:00משקיעה בפרסום? בואי תעשי את זה נכון!<div dir="rtl" style="text-align: right;" trbidi="on">
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מי כמוך יודעת שפרסום זו אחת ההשקעות הרציניות בעסק,</div>
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אז אם את מפרסמת ולא מספיק מרוצה מהתוצאות</div>
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הבאתי לך כאן בקיצור נמרץ את עיקרי הכללים שתוכלי לבדוק את הפרסום שלך</div>
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כי לא מספיק עיצוב יפה, <b><u>זה חייב להיות בנוי נכון!</u></b><br />
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Anonymoushttp://www.blogger.com/profile/11614131981694039363noreply@blogger.com0tag:blogger.com,1999:blog-8376721203320550248.post-772320645115224122017-06-25T07:49:00.003-07:002018-07-16T02:19:51.032-07:00מותג חדש נולד לגן :)<div dir="rtl" style="text-align: right;" trbidi="on">
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"למדן בגן" מרכזי למידה מעוצבים שמעבירים את החומר לילדי הגן בצורה חווייתית ומהנה.</div>
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להלן מיתוג (הלוגו) ומודעה שעשיתי למותג החדש, המודעה פונה לגננות שאוהבות להשקיע ומתפרסמת בימים אלו במגזינים ובמכירות לקראת שנת הלימודים הבעל"ט.</div>
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Anonymoushttp://www.blogger.com/profile/11614131981694039363noreply@blogger.com0tag:blogger.com,1999:blog-8376721203320550248.post-5691595662315698852017-04-26T11:44:00.001-07:002018-07-16T02:22:13.140-07:00מודעות נוספות לצלמת שיפי הרמן<div dir="rtl" style="text-align: right;" trbidi="on">
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מודעה לקראת החופש הגדול:</div>
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מודעה לפני ל"ג בעומר:</div>
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מודעה לפני פסח:</div>
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מודעה לפני פורים:</div>
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Anonymoushttp://www.blogger.com/profile/11614131981694039363noreply@blogger.com0tag:blogger.com,1999:blog-8376721203320550248.post-49992051900140785542017-02-15T11:54:00.000-08:002018-07-16T02:21:54.890-07:00<div dir="rtl" style="text-align: right;" trbidi="on">
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פרסום חדש לשיפי הרמן, הצלמת המקסימה שפתחה סטודיו לצילום ילדים בגישה ייחודית</div>
שמעניקה לילדים וגם לאמא, שעה של חוויה ותמונות מלהיבות של הילדים בחיוך הטבעי שלהם.<br />
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Anonymoushttp://www.blogger.com/profile/11614131981694039363noreply@blogger.com0tag:blogger.com,1999:blog-8376721203320550248.post-6363409336505074732017-01-12T07:19:00.001-08:002018-07-16T02:23:10.807-07:00לא מוותרת על זה!<div dir="rtl" style="text-align: right;" trbidi="on">
מודעת הפרסום עברה שידרוג ורענון לקראת קבוצות חדשות שיהודית פותחת בביתר:<br />
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פרסום שעשיתי ליהודית מאיר, מביתר עילית, לקוחה מהממת! שמעבירה קורס מקוצר יעודי לחיזוק השרירים אחרי לידה בביתר עילית ובמודיעין עילית.<br />
פורסם בעיתון "שבוע טוב" בביתר בחצאי עמודים רודפים.<br />
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Anonymoushttp://www.blogger.com/profile/11614131981694039363noreply@blogger.com0tag:blogger.com,1999:blog-8376721203320550248.post-38526748070049118322017-01-07T11:48:00.000-08:002017-01-07T11:48:36.870-08:00נעים עם מיכל :)<div dir="rtl" style="text-align: right;" trbidi="on">
מיכל היא חברת ילדות שלי... ועד היום, העיצוב והקונספט נעשה במיוחד בשבילה, ושם העסק שלה משדר בדיוק את מה שקורה שם "נעים עם מיכל" גם מלש' תנועה וגם מלש' נעימות.<br />
מיכל היא אישה כ"כ נעימה וטובה! וחוצמזה שהתרשמתי מאוד מהידע המקצועי.<br />
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Anonymoushttp://www.blogger.com/profile/11614131981694039363noreply@blogger.com0tag:blogger.com,1999:blog-8376721203320550248.post-4344860742416056002017-01-05T02:12:00.003-08:002018-07-16T02:25:53.197-07:00החוג של מירי<div dir="rtl" style="text-align: right;" trbidi="on">
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לקראת הקיץ, מירי גודלבסקי מציעה ללקוחותיה לבלות את החופש הגדול בחוג ציור כייפי:<br />
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מודעה שעיצבתי למירי גודלבסקי. חוג ציור על רמה! עם האוירה הכי חמה וכייפית בעולם... שרק מירי יכולה לתת.</div>
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זה היה פרס גדול לעבוד עם לקוחה שמבינה עיצוב.</div>
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Anonymoushttp://www.blogger.com/profile/11614131981694039363noreply@blogger.com0tag:blogger.com,1999:blog-8376721203320550248.post-27018292026349016462016-12-28T02:19:00.001-08:002018-07-16T02:23:55.051-07:00בשעה טובה! מרכז רבבה<div dir="rtl" style="text-align: right;" trbidi="on">
מרכז רבבה בתנופת התרחבות, מוסיפה עוד שירות לנשים, והפעם לנשים בגיל המעבר:<br />
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בתקופה האחרונה ייצא לי ללוות את מרכז רבבה מאחורי הקלעים וגם מבחינה עיצובית ובנית המותג, הלוגו, והפירסום שת"פ הפורה הגיע מתוך הכרות אישית עם רבקי שיינקר האישה בעלת הלב הענק, שפותחת את המרכז המיוחד הזה מתוך רצון להקל ולעזור לכולן... היא חשבה על כל פרט ופרט!<br />
לפניכם סדרה של 3 מודעות שהתפרסמו בינתיים ועוד היד נטויה :)<br />
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Anonymoushttp://www.blogger.com/profile/11614131981694039363noreply@blogger.com0tag:blogger.com,1999:blog-8376721203320550248.post-89089846948450042212016-12-27T12:35:00.001-08:002018-07-16T02:24:52.564-07:00הכל על אכילה רגשית...<div dir="rtl" style="text-align: right;" trbidi="on">
את תהליך העיצוב של הפרוספקט הזה עשיתי ללקוחה, אישיות מדהימה! בתהליך של מחקר מדוקדק ופיצוח הקונספט. זה היה אחד האתגרים היותר מיוחדים!<br />
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עיצוב טיפ שבועי שהלקוחה מעניקה לרשימת התפוצה שלה במייל:<br />
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Anonymoushttp://www.blogger.com/profile/11614131981694039363noreply@blogger.com0tag:blogger.com,1999:blog-8376721203320550248.post-15742553949925363542016-12-27T11:05:00.002-08:002018-07-16T02:26:58.980-07:00התעסוקה הכי כייפית לילדים!!<div dir="rtl" style="text-align: right;" trbidi="on">
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בינתיים נוספו עוד 2 ערכות חדשות לסדרה המצליחה של "חמניות":</div>
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עיצבתי את הסדרה המדהימה שאתם רואים בפירסום, כולל ליווי של כל התהליך מבנית הלוגו בתלת מימד כולל עיצוב ועימוד הערכה עצמה והכריכה, ולפניכם התוצאה.<br />
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הנה הלוגו שנוצר בתוכנת תלת מימד (זיברש):<br />
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